Objective

"Abasto Santa Clara" is a family-owned Uruguayan meat processing company founded in 1985. Their goal was to increase online visibility for their product lines and clearly inform consumers and clients where to find them and what sets them apart, without creating an online store.

Brief Description

I designed and developed an informational website presenting details about the company, its history, facilities, production, and distribution. Each product line (Brasas and Dry Aged) has its own dedicated internal page.

Key Features

• Sections about the company's history: Foundation, Growth, and Tradition
• Information about the production plant
• Details on the fleet and its nationwide daily distribution capacity
• Dedicated pages for the "Brasas" and "Dry Aged" product lines
• Guide to where to buy their vacuum-packed products
• Contact and location information

Result

The website strengthened Abasto Santa Clara’s digital presence without turning it into an e-commerce platform. Now, butchers, supermarkets, and consumers can easily discover products, sales points, the values of the “Brasas” brand, and the company’s philosophy in a clear and engaging way.

Since launch, they have received more inquiries about physical sales points and distributors, reinforced relationships within the domestic market, and enhanced their premium brand image.