
The challenge
Capelli, a new hair clinic in Montevideo, was about to open and wanted to do it right: with a website, social media, and their physical clinic. On the site, they needed to introduce their team, show their location, and encourage users to reach out and visit the professionals for an evaluation.

The solution
I developed an informative website that does the job of a first consultation: it introduces the clinic, explains the available treatments, and shows real testimonials from satisfied patients. The navigation is built for quick decisions, guiding visitors toward WhatsApp or a phone call in just a few clicks.
Key features
- Detailed information about each available treatment
- Photos and profiles of the professional team
- Testimonials from satisfied patients
- Map and contact details showing the clinic's location
- Contact form for inquiries

Result
Together with the client, we established a professional, trustworthy image for the clinic online, so patients find what they need at a glance. The site was optimized for SEO, improving its visibility in search engines, and now serves as the foundation of an acquisition strategy the client complements with social media advertising.